Build A Superior Customer Service Experience By Consulting The Customers It Affects

Whom should you be consulting, collaborating with, honoring in every possible way if you want succeed in building superior customer service and a superior customer experience? Not–at least not primarily–your designers, your marketers, your numbers crunchers–or even, for that matter, your consultants. You need to be consulting your customers–the people affected by that customer service experience you're striving to build.