'Fifty Shades Of Grey' Super Bowl Spot Cracks A Smile

One last ad, I suppose. It looks like Universal/Comcast Corp. is leaving nothing on the table. The film comes out in two weeks which means screenings should be this week or early next week. At this point, all that's left is to see the film, write the review, and then see how mainstream America reacts to a film about erotic bondage. What's interesting about this one is, aside from the whole "selling a female movie at the Super Bowl" angle, the fact that it basically trumpets its own laurels. It trumpets the trailer viewers, the book sales, etc., etc.